One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →A brief agencies can answer.
Pick the engagement, shape the scope, and RocMode writes the RFP from your BrandGraph. Your context, your competitors, your objectives, and how you’ll judge the answers.
RFP BuilderMonday by NineNew RFPStep 1 of 3What kind of engagement?
Select a type to load a pre-configured scope tree.
RFP BuilderMonday by NineNew RFPWebsite RedesignDefine Scope
Pre-loaded from Website Redesign. Toggle items, mark Phase 2, add custom.
RFP BuilderMonday by NineNew RFPGeneratingGenerating Your RFP
Generating: Competitive Landscape…
6 of 12 sections complete
RFP BuilderMonday by NineNew RFPIn ReviewWho the agency is really up against for a café owner’s attention, drawn from your BrandGraph and the answers your buyers get.
Competitor ComparisonRFP BuilderMonday by NineNew RFPIn ReviewFrom a blank page to a brief worth answering.
RFP BuilderMonday by NineNew RFPStep 1 of 3What kind of engagement?
Select a type to load a pre-configured scope tree.
Example: Monday by Nine, the invented café bookkeeper from the book.
RFP BuilderMonday by NineNew RFPWebsite RedesignDefine Scope
Pre-loaded from Website Redesign. Toggle items, mark Phase 2, add custom.
Example: Monday by Nine, the invented café bookkeeper from the book.
RFP BuilderMonday by NineNew RFPGeneratingGenerating Your RFP
Generating: Competitive Landscape…
6 of 12 sections complete
Example: Monday by Nine, the invented café bookkeeper from the book.
RFP BuilderMonday by NineNew RFPIn ReviewWho the agency is really up against for a café owner’s attention, drawn from your BrandGraph and the answers your buyers get.
Competitor ComparisonExample: Monday by Nine, the invented café bookkeeper from the book.
RFP BuilderMonday by NineNew RFPIn ReviewExample: Monday by Nine, the invented café bookkeeper from the book.
A brief that gets better answers.
RFP BuilderMonday by NineNew RFPWebsite RedesignDefine Scope
Pre-loaded from Website Redesign. Toggle items, mark Phase 2, add custom.
RFP BuilderMonday by NineNew RFPIn ReviewWho the agency is really up against for a café owner’s attention, drawn from your BrandGraph and the answers your buyers get.
Competitor ComparisonRFP BuilderMonday by NineNew RFPIn ReviewAgencies answer the brief they get.
A thin brief gets proposals that guess. An RFP written from your record gives every agency the same context, the same competitors and the same way of judging, so the answers can be compared.
You already have a procurement team and an RFP template that works. Keep them, and use RocMode for the brand context they can’t supply.
Who is it for?
Brands buying a website, a rebrand, a campaign, a content program or a technology project from an agency.
What’s in the RFP?
Twelve sections, from the executive summary and brand context to evaluation criteria, timeline, budget framework and response requirements.
Can I change it?
Yes. Edit any section yourself, or discuss it with AI and apply the change. Then export it as a PDF.
Every engine reads the same record.
So the site, the emails, the decks and the campaigns all say the same true thing. Get your score →