One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →The Method · Compare, fairly
Compare, fairly.
Against the three things you'd otherwise do, and the one buyers do most: nothing. Each comparison says when the other option is the better choice.
Of qualified deals, 40% to 60% end in no decision. Dixon and McKenna, about 2.5 million recorded sales calls.
Four alternatives. One honest answer each.
At category level, where we can be accurate. We name no products and publish no claims about others without a source and a date.
vs AI visibility tools
Good at measuring how often, and how well, AI assistants mention you. That’s Found, and some of Known: two stages of seven.
Which of the seven stages it usually measures
Kept is measured as its own moments: renew or switch. Full shading: measured. Half: measured in part.
What they do well
- Track mentions across assistants over time
- Benchmark share of voice against rivals
- Often included in a suite you already pay for
Where RocMode differs
- Measures all seven stages, at each moment, without your name in the question
- Fixes what it finds: the site, the answers, the proof
- Asks again a quarter later, against what was predicted
You only need monitoring, and you have a team ready to act on what it shows. That’s a real job, and plenty of tools do it well, for less.
Four alternatives. One honest answer each.
At category level, where we can be accurate. We name no products and publish no claims about others without a source and a date.
vs an agency
Judgement and craft. Good people do good work, and some work should stay with them. Reporting usually covers reach and activity.
Which of the seven stages it usually measures
Kept is measured as its own moments: renew or switch. Full shading: measured. Half: measured in part.
What they do well
- Ideas, craft and creative judgement
- Relationships, media and production at scale
- A team that knows your category
Where RocMode differs
- One record, so the site, the deck and the ads say the same thing
- Every claim checked before it ships
- A score per moment, so you can see which work moved which stage
You need big creative ideas or production at scale. Many teams keep their agency and use RocMode for the record, the score and the checks. Agencies can use it for their clients too.
Four alternatives. One honest answer each.
At category level, where we can be accurate. We name no products and publish no claims about others without a source and a date.
vs doing it yourself
Everything is published: the book, the playbooks, the formula and every template. You can run the method by hand, for five moments this quarter.
Which of the seven stages it usually measures
Kept is measured as its own moments: renew or switch. Full shading: measured. Half: measured in part.
What it does well
- Costs nothing but time
- You learn your buyers’ questions deeply
- Five moments by hand is a genuinely useful start
Where RocMode differs
- Thirty-five moments, three questions each, five assistants, three times each: 1,575 answers a read
- The same questions asked again every quarter, the same way
- The fixes built, not just found
You’re a small business with a handful of moments and the time to work through the playbooks. Start there. Come back when it’s too many to ask by hand.
Four alternatives. One honest answer each.
At category level, where we can be accurate. We name no products and publish no claims about others without a source and a date.
vs doing nothing
Your buyers do it all the time: 40–60% of qualified deals end in no decision. It’s a fair option for you, too.
Which of the seven stages it usually measures
Kept is measured as its own moments: renew or switch. Full shading: measured. Half: measured in part.
When it’s sensible
- Your buyers buy on habit, and you already win the shelf
- You can’t act on a score this quarter
- Your own sales data already tells you where you lose
Where RocMode differs
- The shortlist is usually written on day one, from memory
- The winning supplier was on that first list 95% of the time
- Your score is free, so finding out costs nothing
You can’t change anything after the score. It only pays when you act on it. Get the free score anyway: knowing where you stand costs nothing.
Our rules for comparing.
Every factual statement about another kind of product links to a source and a date. No funding figures, no feature claims without one.
Each comparison says plainly when the alternative is the better choice, including doing nothing.
If we get something wrong, tell us. We'll correct it and date the correction. Reviewed every 90 days.
Doing nothing is a fair choice.
So is knowing your odds first. Get your score, free, and decide with the numbers in front of you.