One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Your Selectability Score · Example report
A real report, for an invented café.
This is the report every brand gets, free, run on Monday by Nine, the café bookkeeper invented for the book. Every figure comes from that worked example, not from a client.
AI names you. It rarely picks you.
Likely 5 to 14. Named in about 1 answer in 4, recommended in 1 in 30.
Scored for the main buyer, a café owner with 2–10 staff, across 5 moments, 32 questions and 480 answers from five AI assistants, three times each.
Asked without your name.
The main buyer’s questions, put to five AI assistants, three times each. A question that names the brand never counts towards being found: a buyer who already names you has found you. It only tests whether you’re believed.
“What reports should a café owner get from their bookkeeper?”
Named you“Best bookkeeper for cafés in Brisbane that reports wages weekly”
Named others“Can a bookkeeper send me wage cost against takings every Monday?”
Recommended you“Are hospitality-specialist bookkeepers worth paying more for?”
Named othersWho gets picked instead.
Every rival named in the answers, how often each is named and recommended, and the moment where each one wins.
Invented rivals, for the worked example.
Where you lose them.
Seven stages, scored where they can be. Known and Kept aren’t in the free read, and the report says so rather than guessing.
The café owner’s five moments
Your three biggest gaps.
Ranked by how much each should lift the score, each with a predicted range. What to do about them is yours to keep, free. With Beta access, the same questions are asked again a quarter later, to check what really moved.
AI rarely names you when owners compare bookkeepers
Named in 50 of 120 comparing answers. Brewbooks was named in 89.
Your claims rest on one review, and no assistant repeats them
Of your 3 claims, 1 has one outside source and 2 have none. “Set up in a week” appears nowhere but your pricing page.
When you’re named, Brewbooks is usually the one recommended
The reason AI gives for them: “specialises in hospitality”. Your reason, the Monday number, was given in 5 of 480 answers.
Every number, explained
Chapter 30: The Selectability Score
The formula, the weights and the range, in full. Free, here.
Read chapter 30 →Customer Zero
0/100
Our own score at baseline, on the same method. Each dot is one of the 30 questions our buyers ask.
See our numbers →Now get yours.
Same questions method, your buyer, your rivals, your three gaps. Free, no login, and the report arrives by email.