One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →The Method · What is Selectability?
The odds you're picked.
Visibility is the odds you're seen. Selectability is the odds a buyer, at a given moment, picks you over the alternatives, doing nothing included.
6sense, 2025: about 4,000 business buyers, purchases of US$25,000 or more.
A choice has seven stages. Seen is two.
Not a funnel. Each has to hold at the moment of choice, in whatever order the buyer meets them.
I've heard of you.
You show up when I look.
You answered my question.
I trust that it's true.
You're my first choice.
I bought.
I'd choose you again.
The moment is the unit.
One kind of buyer, at one step, with one need, buying one way. One number for the whole brand hides exactly what you need to know.
Café group · Deciding
5 kinds of buyer × 7 steps = 35 moments. More questions steady each reading; they never add moments.
Example: Monday by Nine, the invented café bookkeeper from the book. Dashed cells are moments that don't exist for this brand: left out, never counted as zero.
Seen isn't selected, written as arithmetic.
Known and Found are the gate. The other four are the quality of what buyers find. A brand nobody finds scores zero, however good its answers.
How do your buyers buy? The mode sets the weights.
Starts on the book's worked example: the café bookkeeper's first moment. Move anything.
√(Known × Found)55weighted average of the four38Gate × Quality ÷ 10021Rarely selected
The score is the weighted average of every moment, from 0 to 100. Moments nearer the decision, and your main buyers, count for more. Every score carries a range.
Breadth beats lumps.
The same amount of presence scores higher spread across more moments. Being on more lists some of the time beats owning half of them.
Seen isn't selected, written as arithmetic.
Known and Found are the gate. The other four are the quality of what buyers find. A brand nobody finds scores zero, however good its answers.
How do your buyers buy? The mode sets the weights.
Starts on the book's worked example: the café bookkeeper's first moment. Move anything.
√(Known × Found)55weighted average of the four38Gate × Quality ÷ 10021Rarely selected
The score is the weighted average of every moment, from 0 to 100. Moments nearer the decision, and your main buyers, count for more. Every score carries a range.
Breadth beats lumps.
The same amount of presence scores higher spread across more moments. Being on more lists some of the time beats owning half of them.
Seen isn't selected, written as arithmetic.
Known and Found are the gate. The other four are the quality of what buyers find. A brand nobody finds scores zero, however good its answers.
How do your buyers buy? The mode sets the weights.
Starts on the book's worked example: the café bookkeeper's first moment. Move anything.
√(Known × Found)55weighted average of the four37Gate × Quality ÷ 10020Rarely selected
The score is the weighted average of every moment, from 0 to 100. Moments nearer the decision, and your main buyers, count for more. Every score carries a range.
Breadth beats lumps.
The same amount of presence scores higher spread across more moments. Being on more lists some of the time beats owning half of them.
Seen isn't selected, written as arithmetic.
Known and Found are the gate. The other four are the quality of what buyers find. A brand nobody finds scores zero, however good its answers.
How do your buyers buy? The mode sets the weights.
Starts on the book's worked example: the café bookkeeper's first moment. Move anything.
√(Known × Found)55weighted average of the four37Gate × Quality ÷ 10020Rarely selected
The score is the weighted average of every moment, from 0 to 100. Moments nearer the decision, and your main buyers, count for more. Every score carries a range.
Breadth beats lumps.
The same amount of presence scores higher spread across more moments. Being on more lists some of the time beats owning half of them.
Seen isn't selected, written as arithmetic.
Known and Found are the gate. The other four are the quality of what buyers find. A brand nobody finds scores zero, however good its answers.
How do your buyers buy? The mode sets the weights.
Starts on the book's worked example: the café bookkeeper's first moment. Move anything.
√(Known × Found)55weighted average of the four37Gate × Quality ÷ 10020Rarely selected
The score is the weighted average of every moment, from 0 to 100. Moments nearer the decision, and your main buyers, count for more. Every score carries a range.
Breadth beats lumps.
The same amount of presence scores higher spread across more moments. Being on more lists some of the time beats owning half of them.
Four kinds of moment.
Two measures sort every moment. Hidden is the common one: you have the answer and nobody is sent to it.
The rules that keep it honest.
They matter more than the formula. They're what stop the score becoming the next visibility number.
Measure. Fix. Ask again.
A score is only worth taking if it changes what you do next. Find the stage where each moment is lost, fix the biggest gap first, write down what you expect, then ask the same questions again.
quarter
What we don't know yet
Nobody has yet shown that a selectability score moves with market share. The weights are judgement until they're calibrated against real sales, and no measure of the odds outranks your own sales data. The method is published so you can check the working, or run it by hand for five moments this quarter.
Run the method on your brand.
Your main buyer, their moments, five assistants asked three times each. One score with its range, and the three gaps to fix first. Free.