One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Apply for the beta →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Company · Customer Zero
We run RocMode on RocMode. And publish the score.
Before we ask you to trust it with your brand, we trust it with ours. Every month, whether or not it improved.
Our Selectability Score at baseline, 29 August 2026. Each dot is one of the 30 questions our buyers ask. AI named RocMode in none of them. With nothing found the gate is zero, and zero times anything is zero.
Not a mention count. The whole score.
From November we publish all seven stages, measured the way you'd measure your own brand. Blank means not yet measured. We never guess.
Every row is a scoreboard with its own page, never edited after it’s published. Found at baseline: named in 0 of 30 unbranded buyer questions, which makes the Score 0 out of 100 whatever the other stages hold. They weren't measured at baseline, so they're shown blank, not zero. From November every edition carries its range.
Zero is the honest place for a new brand to start.
Because it's true, and because it makes every later number checkable. Our strategy, our site, our campaigns and our measurement all run on RocMode, so this page is where you see whether it works.
Which questions do you monitor?
Thirty questions our buyers ask AI assistants when they look for help with being chosen: strategy, brand governance and go-to-market. None of them name RocMode.
What happens if the numbers go down?
They’re published anyway, with what we think caused it and what we’re doing next.
Can I see the same numbers for my brand?
Yes. Your Selectability Score is free: first answers in minutes, the full report by email.
When do customer results arrive?
The first before-and-after studies from the beta are planned for March 2027, each published only with the customer’s permission. Until then, the only brand on this page is our own.
Now score your own.
The same questions, the same assistants, the same rules we hold ourselves to. Free, and no login.