One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Company · About
Brands are selected.
By buyers, and now by the machines that advise them. RocMode helps a brand be selected on purpose. Built in Australia.
When I asked an assistant for the top digital agencies in Brisbane, it didn't name mine.Ben Stokes, co-founder · from Seen Isn't Selected
Marketing had to be a formula.
A maths student who fell for marketing, and decided it couldn't really be a field without right answers. Twenty-five years of agencies, looking for the formula.
A web agencyStarted with my best friend, while studying maths.
Cru DigitalGrew to about 25 people, then merged into JuniorCru.
CXAThe Customer Experience Agency, with Cos Luccitti. The 6D model.
Client-sideHead of Digital at the bank then called CUA, to 2019.
EvolutAsked an assistant for the top agencies in Brisbane. It didn’t name mine.
A promiseAfter a crash I was lucky to survive: build the software, write the book. Twelve months.
BrandGraphCos came to me with an idea very close to my own. It became RocMode.
Both halvesThe beta opened in September. The book is free, here.
Started in hospital, typing with one hand. RocMode reads a brand, works out what it should be chosen for, asks the machines whether it is, and does the work.
Seen Isn't Selected: the argument that marketing has one job, and the method for measuring it. Free, in full, on this site.
Brands are living things.
They grow, adapt, defend themselves and pursue goals. Most do it by accident. The brand we want to help build does it on purpose. That's a vision, not a product, and the score is its first part.
How buyers and machines see it, moment by moment, without waiting for a quarterly report.
What's true about it, catching a contradiction or a broken promise before it spreads.
One truth in many forms, each fitted to the moment, without becoming a different story.
Why "Roc"
The Roc is the bird of myth: big enough to carry off elephants, wide enough to black out the sky. RocMode is a brand so structurally present it can't be ignored: true, legible and checkable, for buyers and for the machines that advise them.
Honest by construction.
The founders.
RocMode is based in Australia. We serve Australia first, then the United States.
Talk to a founder.
There’s no sales team between you and the people who built RocMode.