One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Read · The playbooks
The how,
in full.
The Selectability Playbooks: eleven steps, fourteen builds, one worked example, every template. The how-to companion to the book.
One journey. Eleven steps.
Each step answers one question and reads only the steps before it, so the builds agree with each other. RocMode's Brand Journey follows the same steps, with the same names.
Step 4. How do we look and sound?
Fourteen builds. Six kinds.
Each build serves some moments and not others. Every playbook starts from its footprint on your map, and ends with the measures that tell you whether it worked.
Every build, the same seven steps.
One example, all the way through.
Every step and every build is worked on the same invented firm, so you can see how one decision flows into the next. Every figure about the firm is invented. Every figure about the world is sourced where it's used.
Kestrel Advisory
An invented operations consultancy for mid-sized manufacturers.
- Steps 1 to 4Facts, credentials, strategy, identity
- Step 5Its moments, mapped and scored
- Steps 6 to 9GTM, website, marketing, sales
- Fourteen buildsEach one, worked in full
- Steps 10 and 11A year of campaigns, and the loop
Free · three PDFs
Get all three as PDFs.
The book, the manifesto and the Playbooks are free to read here, with no email. Leave your email and the PDFs are yours to keep.
- Seen Isn't SelectedThe book · 206 pages
- Seen Isn’t Selected: a manifestoTwelve beliefs · 5 pages
- The Selectability PlaybooksEleven steps, fourteen builds · 379 pages