One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →For you · Founders and chief executives
“Are we being chosen, or just seen?”
You don’t need another dashboard. You need to know whether buyers, and the machines that advise them, pick you, and what to fix first.
6sense, 2025: about 4,000 business buyers, purchases of US$25,000 or more.
What you get that a dashboard can’t give you.
Three gaps, ranked by lift.
What to fix first, and how much each fix should move the score. A quarter later, the same questions check what really moved.
Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFYour three biggest gaps. What to do is yours, free.
AI rarely names you when owners compare bookkeepers
Named in 50 of 120 comparing answers. Brewbooks was named in 89.
Your claims rest on one review, and no assistant repeats them
Of your 3 claims, 1 has one outside source and 2 have none.
When you’re named, Brewbooks is usually the one recommended
The reason AI gives for them: “specialises in hospitality”. Your reason, the Monday number, was given in 5 of 480 answers.
The biggest competitor
40–60%
of qualified deals end in no decision. Doing nothing beats every rival. Dixon and McKenna, about 2.5 million recorded sales calls.
When I asked an assistant for the top digital agencies in Brisbane, it didn’t name mine.
Ben Stokes, co-founder · from Seen Isn’t SelectedYour part is small.
Your marketing lead runs it. You read the score and agree the first fix.
We scored ourselves first: 0 out of 100.
Named in none of the 30 questions our buyers ask. We publish our score on the first Tuesday of every month, whether or not it improved.
For you, or for someone else.
Every RocMode page says who should choose something else.
- You run a company whose buyers compare before they choose.
- You want growth you can explain, not activity you can count.
- You’re willing to fix what the score finds.
You want a guaranteed place in AI answers (nobody can honestly sell that), you sell on habit at the shelf, or you only want monitoring.
Questions, answered.
Who on my team runs it?
Usually your marketing lead. If you don’t have one, the free score and the playbooks will take you a long way by hand.
Is it for companies our size?
The beta is for companies of 50 to 500 people. Smaller? The score is free for any brand, and the Solo plan starts at A$199 a month.
What should I read first?
The manifesto takes ten minutes. Chapter 2 of the book makes the case in full. Both are free on this site.
What does it cost?
The score is free for any brand. Plans run from A$199 a month (Solo) to Command, from A$5,000 a month, in Australian dollars excluding GST. You start paying when you ask RocMode to make the work live. The beta is free, and beta brands keep their price for twelve months.