One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →For you · Marketing leaders
“What did marketing actually achieve?”
The board, every quarter.
You own the brand and the number, and AI assistants now shape how buyers see you. RocMode gives you one score your board can follow, and does the work that moves it.
One number, with its range.
By buyer and moment, with who gets picked instead and the three gaps to fix first. Re-run every quarter on the same questions.
Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFYour buyer's questions, put to the machines.
“What reports should a café owner get from their bookkeeper?”
This answer named you.“Can a bookkeeper send me wage cost against takings every Monday?”
This answer recommended you.“Best bookkeeper for cafés in Brisbane that reports wages weekly”
This answer named others.Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFAI names you. It rarely picks you.
Likely 5 to 14. Named in about 1 answer in 4, recommended in 1 in 30.
Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFWho gets picked instead
Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFWhere you're losing them
Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFYour three biggest gaps. What to do is yours, free.
AI rarely names you when owners compare bookkeepers
Named in 50 of 120 comparing answers. Brewbooks was named in 89.
Your claims rest on one review, and no assistant repeats them
Of your 3 claims, 1 has one outside source and 2 have none.
When you’re named, Brewbooks is usually the one recommended
The reason AI gives for them: “specialises in hospitality”. Your reason, the Monday number, was given in 5 of 480 answers.
Example: Monday by Nine, the invented café bookkeeper from the book.
What changes on Monday.
Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFAI names you. It rarely picks you.
Likely 5 to 14. Named in about 1 answer in 4, recommended in 1 in 30.
BrandMonday by NineAll claimsNeed a source23 claims · 17 backed“Wage cost against takings, every Monday by nine.”
3 sources“Set up in a week.”
1 source“Registered BAS agent.”
Public register“Trusted by Queensland's best cafés.”
No sourceA claim with no source is flagged before it can appear on your site, in an email or in a deck.
BrandGuardMonday by NineClaimsChecksOverviewExport gate1 issue to fix before export
An override is recorded, with who made it and why.
Three sentences your board will accept.
“Our Selectability Score is 23, likely between 17 and 30, for our main buyer.”
“We’re fixing the three gaps that should lift it most, starting with being named when buyers compare.”
“Next quarter, the same questions will show what moved, against what we predicted.”
Your strategy, free
5 plans
Credentials, brand, website and marketing strategy, and a twelve-month campaign plan, written from your facts.
Marketing has one job: to get the brand selected. Not seen, not liked, not followed.
Seen Isn’t Selected, the manifestoThe first thirty days.
Read the report, check what RocMode found about your brand, and correct anything wrong.
Credentials, brand, website and marketing strategy, and a twelve-month campaign plan. Edit and approve each one.
Start where the biggest gap is, not where the loudest request is.
The score you’ll report against, every quarter, on the same questions.
You start paying when the work goes live. Measured onboarding times will be published once enough beta brands have finished.
For you, or for someone else.
Every RocMode page says who should choose something else.
- You lead marketing at a company of 50 to 500 people, with a team of three to fifteen.
- Your buyers think before they buy: services, software, considered purchases.
- You lead brand or product marketing and own what the company claims.
- You have to explain what marketing achieved, in a sentence the board accepts.
You only need AI mention counts, which plenty of tools do well for less. Or your buyers buy on habit at the shelf, where price and distribution matter more than anything we measure.
Questions, answered.
Does it replace our agency?
No. Agencies use RocMode to cut the groundwork, and keep the ideas and the relationship.
We’re a brand team, not marketing. Is it for us?
Yes. The BrandGraph, the claims and BrandGuard are the brand team’s work made checkable, across every channel.
Can it guarantee AI will recommend us?
No, and nobody honestly can. It measures your odds at the moments that matter, fixes the biggest gaps, and measures again with the same questions.
What does it cost?
The score is free for any brand. Plans run from A$199 a month (Solo) to Command, from A$5,000 a month, in Australian dollars excluding GST. You start paying when you ask RocMode to make the work live. The beta is free, and beta brands keep their price for twelve months.
Start with your score.
Your main buyer, their moments, five assistants asked three times each. One score with its range, and the three gaps to fix first. Free.