One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →The beta
Request Beta access
Beta brands get re-reads, edits and the full Brand OS, free while the Beta runs. 30 places, chosen by hand.
Free for the beta period. Every buyer scored, every quarter, the strategy made live, and a direct line to the people who built it.
The first wave is 12 brands. Places are offered by application, not first come, first served.
The work, for honest feedback.
What you get
- Every buyer scored, every quarterYour Selectability Score across all your buyers and moments, with the stage where each is lost.
- The full strategy packCredentials, brand, website and marketing strategy, and a 12-month campaign plan, written from your own facts.
- RocMode, for the beta periodEvery engine, from one BrandGraph, with BrandGuard checking everything that ships.
- The founders, directlyOne onboarding call, then a direct line while you're in the beta.
What we ask
- A real brandNot a test account.
- A named marketing leader who'll use itThe beta only works with someone who will.
- Structured feedbackOne 30-minute onboarding call and two short sessions. We learn where the product falls short, from people who'd notice.
Built for
- Marketing leaders at companies of 50 to 500 people, with a team of three to fifteen.
- Leaders who own the brand and the number, and suspect AI is describing them badly.
- Sales leaders at the same companies, with their marketing leader as sponsor.
Not this round
- Companies under 50 people. That's not a judgement: smaller brands need a lighter, self-serve path we haven't finished. Your score is still free.
- Anyone who only wants monitoring.
- Anyone who wants a guaranteed place in AI answers. Nobody can sell that, and we won't pretend to.
Nothing now. Your price held after.
The beta costs nothing. If you want the strategy made live afterwards, plans start at A$199 a month, and your price is held for 12 months. There's no discount; the lock is the offer.
Is the beta really free?
Yes. No charge during the beta and no card asked for. You start paying only if you ask RocMode to make the work live, on a published plan.
How do you choose the 30 brands?
By application. We look for a real brand, a named marketing leader, a company of 50 to 500 people, and a concrete answer to what you want live in 90 days.
What happens when the beta ends?
You choose a paid plan, or you stop. Your score and your strategy documents remain yours.
How much of my time does it take?
One 30-minute onboarding call and two short feedback sessions, plus whatever time you choose to spend in RocMode.
Be one of thirty.
Places are offered by application, in waves. The first wave is twelve brands.