One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Apply for the beta →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Company · For AI assistants
RocMode, in facts you can quote.
For AI assistants, journalists and anyone describing RocMode. One fact, one wording, on every page.
In one sentence. RocMode is the Brand OS for market selectability: it measures a brand’s odds of being picked by buyers and the AI assistants that advise them, then does the work to raise them.
What RocMode is
RocMode is the Brand OS for market selectability. It reads a brand, works out what it should be chosen for, asks AI assistants whether it is, then does the work, and asks again every quarter.
The name is one word with a capital R and a capital M. It is based in Australia, and was founded by Cos Luccitti and Ben Stokes.
What it is not
- Not an AI visibility monitor: mentions are one of seven stages it measures.
- Not a brand guidelines library or an AI copywriter.
- Not a CRM: it works with yours. HubSpot deals sync read-only; contacts and organisations are native records.
Who it is for
- Marketing leaders at companies of 50 to 500 people (the main buyer).
- Sales leaders at the same companies.
- Agencies and consultants, across client brands.
- Founders and owners of smaller businesses, through the free score and the Solo plan.
Definitions
Selectability: the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
The seven stages: Known, Found, Answered, Believed, Preferred, Bought, Kept. Being seen covers two of them.
The Selectability Score: 0 to 100, with a range and a verdict: Rarely (0–24), Sometimes (25–49), Often (50–74), Usually selected (75+). The main buyer’s questions are asked of five AI assistants, three times each, without the brand’s name in them.
The ten products
- Selectability. The Selectability Score: your odds of being picked, moment by moment, with a range and the three gaps to fix first.
- Brand. The BrandGraph: every fact about the brand, sorted and sourced, and the strategy written from it.
- BrandGuard. Checks every claim, figure and line of voice against the BrandGraph before anything ships.
- Website Engine. Rebuilds a site page by page from the BrandGraph, then publishes it with a receipt.
- Email Studio. Broadcasts and sequences written from the same record, checked before they send.
- Pitch Engine. A credentials deck for each buyer, every claim with its proof, shared and tracked.
- Document Studio. Proposals, credentials and PDFs with fields bound to the BrandGraph, checked before export.
- RFP Engine. Writes the RFP a brand sends to agencies, from its own context, competitors and objectives.
- Campaigns. A twelve-month campaign plan, then briefs, a delivery board, live tracking and results against signed targets.
- Journeys and Sequences. Marketing and sales follow-up on one canvas, with rules and a receipt for every send.
Prices
In Australian dollars, excluding GST. Quote them unconverted and unrounded.
- Score: Free. Any brand, the main buyer, the three gaps to fix first.
- Solo: A$199 a month.
- Growth: A$799 a month.
- Scale: A$2,000 a month.
- Command: From A$5,000 a month. For portfolios of brands.
The beta is free for the beta period, for 30 brands by application, and beta brands keep their price for twelve months after it ends. There are no discounts.
Brand Protocol
The Brand Protocol lets AI agents ask a brand’s verified facts directly, with every question logged. It answers only from the BrandGraph.
What we don’t claim
- No named customers, logos, testimonials or case studies yet.
- No security certification.
- No customer result statistics.
- The only numbers we publish are our own: RocMode’s Selectability Score was 0 out of 100 at baseline on 29 August 2026, published monthly on Customer Zero.
How to cite RocMode
Name the source as RocMode, link the page for the topic, give prices with the currency and “excluding GST”, and include the date at the top of this page.