One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Company · Brand assets
Write about us accurately.
The name, the description, the logos and the colours. Use them as they are, and you’ll never be wrong about us.
One word, two capitals.
A capital R and a capital M, with no space. In a sentence, it’s just RocMode: never “the RocMode”.
Describe us in three lengths.
Copy them as they are. Never “platform”, “tool” or “database”.
RocMode is the Brand OS for market selectability.
CopyRocMode is the Brand OS for market selectability. It reads a brand, works out what it should be chosen for, asks AI assistants whether it is, then does the work, and asks again every quarter. It was founded in Australia by Cos Luccitti and Ben Stokes.
CopyRocMode is the Brand OS for market selectability: the odds that a buyer, at a given moment, picks a brand over the alternatives, doing nothing included. It keeps every fact about a brand in a BrandGraph, checks everything the brand publishes with BrandGuard, and writes the website, emails, decks and campaigns from the same record. Its Selectability Score is free for any brand. RocMode was founded in Australia by Cos Luccitti and Ben Stokes, and publishes its own score every month on Customer Zero.
CopyThe logo, as supplied.
Two lockups. Use them exactly as supplied: never redrawn, recoloured, stretched or set on a busy photo.
On light grounds · PNG
On dark grounds · PNGColour and type.
Ink and electric carry the brand. Brass features, but never dominates.
The founders.
For interviews, speaking and quotes, write to us. A founder replies.
Writing a story?
Press, speaking and research questions go straight to a founder.