One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →For you · Owners of smaller businesses
“Where do I even start?”
You don’t have a marketing team, and you don’t need one to start. Score five moments by hand, with the free score and the book. Use RocMode when you want fifteen or more, every quarter.
- Free
- No login
- Your report, by email
Four steps, by hand.
All four are free. The playbooks show each one, with the worksheet. You only pay if you want RocMode to do the work.
quarter
When you want it done for you.
By hand
5 moments
Enough to see where buyers drop you. RocMode scores fifteen or more, every quarter.
See the playbooks →Solo, from A$199 a month
Your BrandGraph, BrandGuard and the engines, for one brand. In Australian dollars, excluding GST.
See pricing →For you, or for someone else.
Every RocMode page says who should choose something else.
- You run a business whose buyers compare before they choose: a practice, a firm, a specialist service.
- You do the marketing yourself, or with one person.
- You’ll act on what the score finds.
You want the beta (it’s for companies of 50 to 500 people), your buyers choose on habit or price at the shelf, or you want someone else to decide everything for you.
Questions, answered.
Is RocMode too big for us?
The free score and the book work for any size. Solo starts at A$199 a month, for one brand.
Can we join the beta?
The beta is for companies of 50 to 500 people. Smaller businesses start with the free score and Solo.
How long does it take by hand?
It depends on how many questions you ask at each moment. The playbooks walk you through each step, and say what to skip.
Can it guarantee AI will recommend us?
No, and nobody honestly can. It measures your odds at the moments that matter, fixes the biggest gaps, and measures again with the same questions.