One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Problems we solve · Green dashboards, flat sales
Every dashboard is green. Sales are flat.
Reach, mentions and visits are up. Revenue isn’t. Your dashboards measure whether you’re seen. Buyers decide whether you’re picked, and that happens somewhere else.
An illustration, not a client’s numbers.
Why the numbers don’t add up.
Your dashboards stop at Found.
Kept is measured once a buyer has bought. The other four are where most choices are lost, and most marketing reporting is silent about them.
What the score sees instead
Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFWhere you're losing them
Measure the stages you can’t see.
Start free, by hand. Bring RocMode in when you want it measured every quarter and the work done.
- Write down your main buyer’s five moments, from noticing to buying.
- Ask an AI assistant their questions at each moment, without your name in them.
- Note at which stage you drop out: not answered, not believed, not preferred.
- Fix that one stage first, and ask the same questions again next quarter.
- Every buyer’s questions, five assistants, three times each, scored stage by stage.
- One Selectability Score with its range, and the three gaps that should lift it most.
- The work done from your BrandGraph, checked by BrandGuard.
- The same questions every quarter, so you can tell what moved.
Questions, answered.
Are our dashboards wrong?
No. They measure what they say. They just measure being seen, and being seen is two of the seven stages a buyer goes through.
Should we stop tracking reach?
No. Known and Found are gates: if you’re not found, nothing else counts. Keep them, and add the five stages after.
Will the score explain our sales?
Not on its own. Nobody has yet shown that a selectability score moves with market share, and no measure outranks your own sales data. It tells you where buyers drop you, and what to fix first.
What does it cost?
The score is free for any brand. Plans run from A$199 a month (Solo) to Command, from A$5,000 a month, in Australian dollars excluding GST. You start paying when you ask RocMode to make the work live.
See where buyers drop you.
Your main buyer’s questions, scored stage by stage, with the three gaps to fix first. Free.