One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Nothing ships unchecked.
One contradiction anywhere can be repeated everywhere. BrandGuard checks every claim against your BrandGraph before it goes out: sourced, sent back for proof, or removed.
BrandGuardMonday by NineClaimsChecksOverview4 need attentionBrandGuardMonday by NineClaimsChecksOverviewClaim detail“Set up in a week.”
One source: your own pricing page. Buyers believe what someone else says.
BrandGuardMonday by NineClaimsChecksOverviewChecking as you typeYour wage cost, by Monday
Most cafés find out their wage cost a month late. We send it every Monday by nine, from your Square and Xero data. Our clients cut wages from 38% to 31% in a quarter, and we’re the leading café bookkeeper in Australia.
BrandGuardMonday by NineClaimsChecksOverviewExport gate1 issue to fix before export
An override is recorded, with who made it and why.
BrandGuardMonday by NineClaimsChecksOverviewBulk reviewApproved 6 claims. Undo this batch
Checked as you write, not after.
BrandGuardMonday by NineClaimsChecksOverview4 need attentionExample: Monday by Nine, the invented café bookkeeper from the book.
BrandGuardMonday by NineClaimsChecksOverviewClaim detail“Set up in a week.”
One source: your own pricing page. Buyers believe what someone else says.
Example: Monday by Nine, the invented café bookkeeper from the book.
BrandGuardMonday by NineClaimsChecksOverviewChecking as you typeYour wage cost, by Monday
Most cafés find out their wage cost a month late. We send it every Monday by nine, from your Square and Xero data. Our clients cut wages from 38% to 31% in a quarter, and we’re the leading café bookkeeper in Australia.
Example: Monday by Nine, the invented café bookkeeper from the book.
BrandGuardMonday by NineClaimsChecksOverviewExport gate1 issue to fix before export
An override is recorded, with who made it and why.
Example: Monday by Nine, the invented café bookkeeper from the book.
BrandGuardMonday by NineClaimsChecksOverviewBulk reviewApproved 6 claims. Undo this batch
Example: Monday by Nine, the invented café bookkeeper from the book.
The checks that keep you believable.
BrandGuardMonday by NineClaimsChecksOverviewChecking as you typeYour wage cost, by Monday
Most cafés find out their wage cost a month late. We send it every Monday by nine, from your Square and Xero data. Our clients cut wages from 38% to 31% in a quarter, and we’re the leading café bookkeeper in Australia.
BrandGuardMonday by NineClaimsChecksOverviewClaim detail“Set up in a week.”
One source: your own pricing page. Buyers believe what someone else says.
BrandGuardMonday by NineClaimsChecksOverviewExport gate1 issue to fix before export
An override is recorded, with who made it and why.
One unproven claim gets repeated everywhere.
So BrandGuard sits in front of everything RocMode makes: pages, emails, decks and documents. Customer Zero runs every piece through it before it goes out.
You publish rarely and a person already checks every claim against a source. Then a checklist will do. BrandGuard earns its place when there’s too much going out to check by hand.
Does it rewrite my copy?
No. It flags the claim and why, and suggests a fix. You fix it, add the proof, or remove it.
What counts as a source?
A page, a document, a review, a register or a named reference, recorded in your BrandGraph.
Does it check voice?
Yes, against the voice in your brand strategy.
Every engine reads the same record.
So the site, the emails, the decks and the campaigns all say the same true thing. Get your score →