One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Read · Research
Fourteen things nobody knows yet.
The book leans on evidence that's young, and much of it comes from firms with something to sell. Every gap can be closed, and most need data no single firm holds.
From “What we don't know yet”, the closing section of Seen Isn't Selected. Evidence reviewed in October 2026.
Every gap, plainly.
Said the way the book says it. Each one is a question, not a claim, and each can be closed with data.
No study shows AI changing which brand people buy on habit.
No published study tracks a brand from building its name to being recommended more by AI.
No independent study says how many AI answers make a stable rate.
No study measures which questions settle a purchase.
No study links consistency across sources to AI recommendation or to sales.
No study links a reason customers repeat to a higher win rate.
The size of “no decision” comes from one proprietary dataset.
Nothing links churn or service failures to a later fall in AI recommendation.
No verified case of a challenger displacing a bigger rival in AI answers through better evidence.
No randomised experiment yet links an AI recommendation to an actual purchase.
The weights are judgement, and not yet fitted to sales.
Nobody has yet shown a higher score goes with more share or sales. We’re running the test.
Answers to the same phrasings aren’t separate draws. Nobody has measured by how much.
The company stories come from North America, Europe, China and Australia.
Does a higher score go with more sales?
Nobody, including us, has shown it yet. Chapter 30 of the book sets out the test, and we're running it, starting with our own score. If the answer is no, we'll publish that too.
Send your scores beside your sales.
Scored your moments, by hand or with RocMode? Share what you found, with your sales over the same period. The findings will be published.
- By-hand scores count
- Any size of brand
- Ranges welcome