One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Problems we solve · Deals die in no decision
Deals don’t die to rivals. They die in no decision.
The buyer liked you, the meetings went well, and then nothing. Your biggest competitor is a buyer who isn’t sure enough to choose anyone.
Dixon and McKenna, about 2.5 million recorded sales calls. One proprietary dataset, and the book lists that as a gap.
Why buyers stall, and stay stalled.
No decision is lost at three stages.
Believed: they don’t trust the claim. Preferred: they can’t say why you over the others. Bought: the price, the risk or the next step is unclear. Each one is fixable, and each can be measured.
Certainty, built into the work.
Pitch EngineMonday by NineCredentials deckShareTrackComposingBrandGuardMonday by NineClaimsChecksOverviewExport gate1 issue to fix before export
An override is recorded, with who made it and why.
Selectability ScoreMonday by Nine · read 7 Oct 2026 · method sel-score@0.1Download the PDFYour three biggest gaps. What to do is yours, free.
AI rarely names you when owners compare bookkeepers
Named in 50 of 120 comparing answers. Brewbooks was named in 89.
Your claims rest on one review, and no assistant repeats them
Of your 3 claims, 1 has one outside source and 2 have none.
When you’re named, Brewbooks is usually the one recommended
The reason AI gives for them: “specialises in hospitality”. Your reason, the Monday number, was given in 5 of 480 answers.
Make choosing safe.
Start free, by hand. Bring RocMode in when you want it measured every quarter and the work done.
- List the claims in your deck and mark which have a source a buyer could check.
- Write the one reason to choose you, in a sentence a buyer can repeat to their boss.
- Publish a price range and what happens if it doesn’t work out.
- Offer a smaller first step than the whole commitment.
- Pitch Engine builds each deck from the BrandGraph, with the proof under every claim.
- BrandGuard stops a claim you can’t back before it reaches a buyer.
- The score shows where buyers drop you: Believed, Preferred or Bought.
- Journeys keep marketing and sales follow-up in one place, with a receipt for every send.
Questions, answered.
Is no decision really that common?
In Dixon and McKenna’s analysis of about 2.5 million recorded sales calls, 40% to 60% of qualified deals ended with no decision. It’s one proprietary dataset, and the book lists that as a gap.
Isn’t this a sales problem?
It shows up in sales, but it starts earlier. A buyer who doesn’t believe your claims or can’t see your price was unsure before the first call.
Can RocMode tell us why our deals stalled?
Not yet. Win and loss patterns need closed deals in your CRM. Today it shows where buyers drop you, and makes every claim in a deck provable.
What does it cost?
The score is free for any brand. Plans run from A$199 a month (Solo) to Command, from A$5,000 a month, in Australian dollars excluding GST. You start paying when you ask RocMode to make the work live.
Find where buyers hesitate.
Your main buyer’s questions, scored at Believed, Preferred and Bought, with the three gaps to fix first. Free.