One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Company · Press
Writing a story?
Press, speaking and research questions go straight to a founder. One fact, one wording, on every page.
What RocMode is.
Copy them as they are. Never “platform”, “tool” or “database”.
RocMode is the Brand OS for market selectability: it measures a brand’s odds of being picked by buyers and the AI assistants that advise them, then does the work to raise them.
RocMode is the Brand OS for market selectability. It reads a brand, works out what it should be chosen for, asks AI assistants whether it is, then does the work, and asks again every quarter.
The name is one word with a capital R and a capital M. It is based in Australia, and was founded by Cos Luccitti and Ben Stokes.
From Facts for AI assistants, word for word. See pricing: plans from A$199 a month →
Customer Zero: RocMode's own Score, published monthly, whether or not it improves.
The founders.
For interviews, speaking and quotes, write to us. A founder replies. Why we built it, and who built it →
Build the software, write the book.
After a crash I was lucky to survive: build the software, write the book. Twelve months.
On 8 October 2025, while driving, I micro-napped at the wheel and hit a bus head-on.
Seen Isn't Selected: the argument that marketing has one job, and the method for measuring it. Free, in full, on this site.
Started in hospital, typing with one hand. RocMode reads a brand, works out what it should be chosen for, asks the machines whether it is, and does the work.
Ben Stokes, co-founder · from Seen Isn't Selected. Why I wrote this →
The logo, as supplied.
Two lockups. Use them exactly as supplied: never redrawn, recoloured, stretched or set on a busy photo.
On light grounds · PNG
On dark grounds · PNGProduct screenshots.
Talk to a founder.
There’s no sales team between you and the people who built RocMode. Email ben@rocmode.com.