One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Your Score · Working with your agency
RocMode plays nice with agencies.
Make your plan even better with your agency.
Your Score shows who gets picked instead of you, and the three gaps to fix first. Your agency is who you’d hand that to. RocMode gives them the same facts you see, so the work starts from the truth, not a guess. You keep your agency, and they keep the ideas, the craft and the relationship.
Better with your agency.
RocMode measures and keeps the record. Your agency does the work that moves it.
Who does what.
RocMode does the groundwork. Your agency brings the judgement.
RocMode
Measures your odds of being picked, keeps every fact sourced, and drafts the strategy pack and brief.
Your agency
The strategy calls, the ideas, the creative, and the doing: the site, the campaigns, the media.
You
Own the record and the decisions, and see the same numbers your agency sees.
Bring your agency in.
Forward the report or the PDF. It names your rivals and your three gaps.
Pick the one gap that matters most this quarter, and who owns the fix.
Add your agency to your plan, so they write from your BrandGraph, not from memory.
Next quarter, see whether the gap moved, and decide what comes next.
RocMode is in beta. Nothing is labelled live until it is.
For you, or for someone else.
Every RocMode page says who should choose something else.
- You already work with an agency, or you’re about to brief one.
- You want them working from your facts, not a fresh discovery phase.
- You want to see whether the work changed who gets picked.
You want RocMode to replace your agency. It doesn’t. It makes the groundwork faster and the results measurable, and the creative work stays with people.
Questions, answered.
Does RocMode replace my agency?
No. RocMode measures and keeps the record. Your agency keeps the strategy, the ideas, the creative and the relationship.
Who owns my brand’s data?
You do. Your brand has its own BrandGraph, kept separate from every other brand.
Can my agency work in RocMode with me?
Yes. Give your agency a seat on your plan. Strategy includes three seats and Studio five, and people who only need to read are free.
What if I don’t have an agency?
RocMode works on its own. The Score and the fix list are written so your own team can act on them.
What does it cost?
The Score is free for any brand. Your agency’s seat comes out of your plan’s seats, and readers don’t count. Every plan and its limits are on the pricing page.
Score a prospect before discovery, run every client brand in one place, and keep the margin. RocMode for agencies and consultants →
Bring your agency to the beta.
The beta is limited to 30 brands, and it’s free while it runs.