One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receipt
The whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →For you · Build the case
Make the case upstairs.
Everything the person who signs off will ask for, in one pack. Forward it as it is, or take the pieces you need.
- A one-page board paper
- An example report
- The published method
- Straight security answers
One page, for the person who signs.
Three sentences, the cost and the way out. With the example figures labelled, or yours once you add your site.
Board paper · one page
Selectability: where we stand, and what we’re fixing
- Where we stand · for exampleOur Selectability Score is 23, likely between 17 and 30, for our main buyer.
- What we’re doingFixing the three gaps that should lift it most.
- How we’ll knowThe same questions, a quarter later.
And the four things they’ll ask next.
Nothing in the kit claims a result we can’t show.
Example report
9/100
Likely between 5 and 14. The worked example from the book, so every figure is invented and labelled.
See the example →Customer Zero
0/100
Our own score at baseline, 29 August 2026. Each dot is one of the 30 questions our buyers ask.
See our numbers →Three steps to a yes.
Send it as it is. Every piece opens without a login.
One page they can read before the meeting.
A free score now. The same questions a quarter later come with Beta access.
Questions, answered.
Is the board paper written for us?
Its structure is the same for everyone. Add your website and the figures come from your free score; without it, the example figures are labelled “for example”.
Will someone call me?
No. A founder replies if you write back, and that’s all.
Does it include customer results?
No. We don’t have published customer results yet, so the kit doesn’t pretend to. It includes our own score instead.
What does it cost?
The score is free for any brand. Plans run from A$199 a month (Solo) to Command, from A$5,000 a month, in Australian dollars excluding GST. You start paying when you ask RocMode to make the work live.
Rather talk it through?
A founder can walk your sign-off through the score and the method.