One Brand OS. One loop.
Measure your odds of being selected, fix the biggest gap, and measure again. Every product reads the same BrandGraph.
How RocMode works →Know where you stand
SelectabilityYour odds of being picked, moment by moment BrandYour BrandGraph and strategy, every fact sourcedProtect what’s true
BrandGuardEvery claim checked before it shipsDo the work
Website EngineYour site, rebuilt from the truth Email StudioBroadcasts and sequences, checked before they send Pitch EngineA credentials deck for each buyer, tracked Document StudioProposals and PDFs that stay in syncPlan and follow up
RFP EngineA brief agencies can answer, written from your record CampaignsA year of campaigns, judged on what you signed Journeys and SequencesFollow-up that never forgets
Get your Selectability Score
Who gets picked instead of you, and the three gaps to fix first. Free, no login.
Get your scoreSeen isn't selected.
Selectability is the odds that a buyer, at a given moment, picks you over the alternatives, doing nothing included.
What is Selectability? →The model
The seven stagesKnown to Kept. Being seen covers the first two Moments and buying modesOne kind of buyer, at one step, buying one way The loopMeasure, fix the biggest gap, ask again each quarterThe Score
How the Score worksv1.0The formula, the weights and the honesty rules, published Sample reportA full read for an invented brand, page by page GlossaryCompare, fairly
vs AI-visibility tools vs an agency vs doing it yourself vs doing nothingEach page says when the other option is the better choice.
Gate × quality, moment by moment, with a range. Questions that name you only test belief.
Read the method →One argument, three sizes.
The book tells you why, the playbooks tell you how, and your Score tells you where. All three are free.
The books
The manifestoFreeTwelve beliefs in ten minutes. Short enough to send your CEO Seen Isn't SelectedFreeMarketing's one job in the AI era. The whole book, free to read here The Selectability PlaybooksFreeEleven steps, fourteen builds, every templateResearch
Customer ZeroRocMode's own Score, published monthly, whether or not it improves Share your scoresHelp test the Score against real sales. Findings published, whatever they show Guides and findingsEvery finding with its source, and how strong it isEvery second Tuesday
The SelectionOne finding, one fix, one receiptThe whole book, free, right here.
All 206 pages, chapter by chapter. No email, no paywall.
Start readingWe make brands alive.
Brands are selected by buyers, and now by the machines that advise them. We hold ourselves to it first.
RocMode
AboutWhy we built it, and who built it Customer ZeroOur own numbers, published monthly TrustWhat we do with your brand's dataEvery buyer, every quarter.
The beta is limited to 30 brands. Free while it runs, and your price is held for 12 months after.
Request Beta access →Know where you stand
Selectability BrandProtect what’s true
BrandGuardDo the work
Website Engine Email Studio Pitch Engine Document StudioPlan and follow up
RFP Engine Campaigns Journeys and SequencesFor you
Marketing leaders Founders and CEOs Sales leaders Agencies and consultants Smaller businesses How RocMode works →Guides and findings · Guide
Six checks, a minute each. If an assistant can’t read you, it can’t name you, and it certainly can’t pick you.
If your robots.txt blocks AI crawlers, assistants answer from what others say about you instead.
yourbrand.com/robots.txtLook for lines naming GPTBot, ClaudeBot or PerplexityBot followed by “Disallow: /”. No such line, or “Allow”, is good.
A blanket block added years ago, for a different reason.
A sitemap tells any crawler which pages exist and which are new.
yourbrand.com/sitemap.xmlA list of your real pages, with recent dates. Better still, named in robots.txt.
A sitemap full of old or redirected pages.
A short plain-text guide to your site, written for language models. It’s a proposed convention, and not every assistant reads it yet, but it costs an hour.
yourbrand.com/llms.txtWho you are in one paragraph, then links to the pages that matter, each with a line on what it answers.
A copy of the homepage, with no links.
Structured data states your name, products, prices and questions in a form machines read without guessing.
Any page → view source → search “application/ld+json”Organization on every page, Product on product pages, FAQPage where you answer questions.
Markup that says something the page doesn’t.
Assistants are wary of claims only you make. A claim with a source is one they can repeat.
Your three biggest claimsEach one links to its proof: a published figure, a named source, an independent review.
“Industry-leading”, with nothing behind it.
Buyers ask what it costs early. If your site won’t say, the answer comes from somewhere else, or nowhere.
Ask an assistant what you chargeA price, or a price range, on a page an assistant can read, with the date it was set.
“Contact us for pricing”, and nothing else.
The Website Engine runs these checks before a page goes live: dead links, imagery, AI agents and figures. Then a receipt for exactly what went live.
Monday by NineWebsite
UnderstandPlanDesignBuild
Live
Bookkeeping, payroll and BAS for Brisbane cafés.
Passing all six means an assistant can read you. It doesn’t mean it picks you: being read is the Found stage, one of seven. The free score shows the other six.